A communication strategy for the Liste (an art exhibition of Art Basel) and to transfer that strategy to different media.

“Contemporary art should not evoke pleasure through aesthetic, but should rather transport a message. The more provoking the content, the more attention from the viewers and success for the artist”—this thought was taken on for the campaign and was conveyed creatively. The idea is to communicate provoking and uncomfortable content in a dry and blunt way.

This project was created in cooperation with my two colleagues Felicitas Zimmermann and Lucas Tillian.